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  • Writer's pictureDavid Sage

Unlocking the Power of Data: Top 5 Analytics Tools for Small Business Owners




Data analytics has become an essential aspect of running a successful small business. With the abundance of data available, businesses can gain insights into customer behavior, market trends, and financial performance, among other things. However, analyzing data can be time-consuming and challenging without the right tools. Fortunately, there are many data analytics tools available that small businesses can use to turn data into actionable insights. Here are some of the top data analytics tools available for small businesses:


Tableau is a popular data visualization tool that allows businesses to create interactive dashboards and reports. It has a user-friendly interface that makes it easy for non-technical users to create visualizations and analyze data. Tableau can connect to a wide range of data sources, including spreadsheets, databases, and cloud-based services. This tool is particularly useful for businesses that want to gain insights from large, complex datasets. BCM Analytics relies on Tableau for much of our work product.


Excel is a widely used spreadsheet program that many small businesses are already familiar with. Excel can be used to create charts and graphs, conduct statistical analysis, and manipulate data. While it may not have the same level of functionality as some other data analytics tools, it is a cost-effective option for small businesses that are just starting with data analysis. Excel can also be used to manage budgets, inventory, and other financial data. BCM Analytics makes extensive use of Microsoft Excel and the associated programming language Visual Basic for Applications (VBA). Excel is also convenient for security on a local desktop environment using an air-gapped computer system.

Google Analytics is a powerful and free web analytics tool that allows businesses to track website traffic and user behavior. It provides detailed insights into website performance, such as which pages are popular, how long users spend on the site, and where they come from. Google Analytics can also be used to track e-commerce activity, including sales, revenue, and conversion rates. With Google Analytics, small businesses can optimize their websites to improve user engagement and drive sales.


Qlik Sense (formerly QlikView)

Qlik Sense is a business intelligence tool that allows businesses to create interactive dashboards and reports. It can connect to a wide range of data sources and is designed to handle large datasets. Qlik Sense has been known to initially have a steep learning curve, but it offers advanced data visualization and analysis capabilities. This tool is particularly useful for businesses that need to analyze complex data from multiple sources.


OpenRefine is a free, open-source data cleaning and transformation tool. It can be used to clean and transform messy data, such as data with inconsistencies or errors. OpenRefine can also be used to merge and split datasets, and to transform data into different formats. This tool is particularly useful for businesses that have to deal with large amounts of messy data, such as customer or financial data.



Data analytics is a critical aspect of running a successful small business. By using the right tools, small businesses can gain valuable insights into their operations, improve their decision-making, and drive growth. These five data analytics tools are some of the top tools available for small businesses, and each has its strengths and weaknesses. Choosing the right tool will depend on the specific needs of the business and the type of data that needs to be analyzed.


BCM Analytics offers up-to-date intelligent data analysis services. Contact us for a free quote!

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